Three renditions of what the museum could look like can be found on the official website. A design of what the Dead Sea Museum would look like can be found on the website. “Something of this nature would completely transform the city, both economically and in terms of demographics,” he adds. “We’re trying to rebrand the city as a gateway to the Dead Sea,” he tells NoCamels, noting plans to build the physical museum close to the concrete-and-steel “Panorama” monument in the city by Israeli artist Igael Tumarkin located at the Moav Outlook. In 2019, as part of his quest to both preserve the Dead Sea and give back to the city that had made such an impact on his life, Fruchter set out to build a Dead Sea Museum in Arad. His firstborn son is fittingly named Arad. The city was so meaningful to him that Fruchter and his family moved to Israel some ten years later, in 2007. Living in Arad was a formative experience for Fruchter, who made his home there as part of the WUJS (World Union of Jewish Students) program in 1997.
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Sign up for our free weekly newsletter Subscribe A new reason to head to AradĪ quiet and picturesque town sandwiched between the Negev and the Judean desert, Arad has always been known for its clean air, and as the place renowned Israeli author Amos Oz called home from 1986 until his death in 2018.īut while Arad is just 16 miles west of the Dead Sea, fewer people have made the city one of their stops on the way. The exhibition is sponsored by the Arad Regional Council, GuruShots, Epson, Picture Perfect, and the Prima Hotels. “We were ecstatic and did not believe in the magnitude of the mass public support we received in the photography competition from around the world,” Fruchter and Bedein said in a statement. Voters chose this photo by Israeli photographer Mario Troiani as one of two top photos. “Due to the coronavirus, having a physical exhibition became complicated, but we were very fortunate that the city Arad welcomed the initiative,” says Fruchter. With votes from the audience, GuruShots chose Israel’s Mario Troiani as Top Photographer and the US’ Ronnie Turner for Top Photo, both with stunning photographs showcasing the Dead Sea in various seasons. Israeli photographer Alexander Bronfer was the judges’ choice for Top Photographer. Bronfer won a $500 cash prize and a one-week stay for two in a Prima Hotel while attending the exhibit.
The judges chose a striking photo by Israeli photographer Alexander Bronfer as their winning photo, where a woman covered in Dead Sea mud, save for her piercing eyes, stares at the camera with the sea behind her. The panel included Tunick, NYC-based photographer Casey Kelbaugh, Israeli wildlife photographer Roie Galitz, and curator and art consultant Keren Bar-Gil. Photo by Eilon Ganor, Israelīedein and Fruchter selected a panel of judges to choose a winning photo from the 40 in the exhibit. Meanwhile, 40 photographers who entered the competition were selected to take part in an exhibit at the Arad Cultural Center in the southern desert city of Arad, opening on Earth Day – Thursday, April 22 – exactly a year after the photo competition was launched. Nearly 9.1 million votes were cast on the GuruShots site for the best photo. I think almost 14,000 photos were submitted,” Fruchter tells NoCamels. “We had participation from close to 4,000 photographers from 40 countries. The Dead Sea Life photo competition was inaugurated on Earth Day 2020 (April 22) and more than 13,000 photos were submitted by May 21. Last year, the NGO partnered with online photography platform GuruShots to launch the world’s first international photo competition focused on the Dead Sea. To further continue this mission and contribute to Israeli society through art activism, Fruchter joined forces with photojournalist Noam Bedein and The Dead Sea Revival Project, an NGO founded by Bedein in 2016 to help rehabilitate the endangered region through art, education, and research.
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