Step two: Once you have a good understanding of your competitive landscape, write out your company positioning. Positioning is the one to three words that come to a customer’s mind when they think of that brand. Alongside listing the names of your competitors, write out their color palettes, the style of font they use and what their positioning is. This part of research can be as extensive as you want it to be, but the minimum requirement is to list five of your closest competitors (close = other offerings your client would consider seriously sometimes the location of a business is important the price point usually plays a big role etc.). Whether you’re using an online logo maker to go from logo idea to the final png or vector file download, or if you’re using a design program like Canva or Illustrator, the first step is to check out your competition. This works best if your brand name has letters that can be sharp naturally, for example, the letters A, K, M, N, and W. Let’s say you’re aiming for a mark whose trait should be “precision,” select a pointy font. When scrolling through font catalogs online, start with having a brand trait in mind that your font choice should also express. Every typeface has its own character-and finding the right type that has the personality you’d like to convey can be tedious. When leaving out logo symbols and going for a wordmark instead, focusing on the selection of the font is even more crucial. Examples of logotype logo design Get inspired by some of the best logo fonts If your company name consists of multiple words, a collapsed version of your logo could consist of all first letters, just like initials.
That way it takes on the benefit of a logo symbol (= becomes more iconic and memorable) but maintains the upside of logotype or a wordmark-having a letter that indicates the name of your company.įor this very reason, ideally, the unique letter is the first letter of your logotype, so that it can also be used as a collapsed logo (such as a favicon). In order to create a logo that stands out, we make a letter or a set of letters, like a double o, unique. There are, of course, ways to make everything work on all occasions but the reality is that you don’t have to think through every use case when taking the shortcut of using a more minimal typography logo. Using a symbol like that would defeat the purpose of being memorable-unless you expect your audience to memorize the exact look of the cards. While that may look appropriate, literally ALL card-playing websites could use a card as a logo symbol. Think of an icon of a playing card for a card game website. And, your symbol may still not be unique enough to actually represent your brand. This is an extra step that you can skip by using logotype and collapsing it into its first letter for a shortened application. In contrast, while a symbol may often be more memorable than a letter, your audience will first have to memorize the logo symbol alongside your brand name. With a logo made from type, it’s clear that the collapsed logo version consists of the first letter (or first letters if a brand name consists of more than one word)-common applications are a profile image for email accounts, a social media avatar image, and a favicon for a website. A logotype logo often needs less space every pixel counts in the navigation bar of a website when viewed on a phone. Wordmark logos say with confidence “this is my name, take it or leave it-I don’t need decoration.” Two, wordmark logos can be more practical when it comes to applying them to a real-life product and marketing assets. Minimalism has been on trend for a while and still is. There are two reasons why typography logos are so popular: One, they just look more modern.
0 kommentar(er)
